Publication
This was a project done for Typography 3, a semester-long project consisting of the creation of a magazine identity, wordmark, and a series of spreads to create a cohesive publication.
*Articles generated by ChatGPT
Concept Statement
FORWRD is a sports magazine that ignites activism and empowerment in women's sports, kicking down the door of male-dominated sports media.
Wordmark
Sketches
Using my concept statement as a basis, I began generating some sketches, modifying small details within typefaces to experiment and gain a better sense of the message
Digital Iterations (GIF)
Final Wordmark
Original Typeface: Aktiv Grotesk Extended- Bold
Final Wordmark
Visual System
After developing my magazine identity, I created a structural outline of the elements, typography, and layout of the publication. Practicing clear, hierarchical typography.
Vibrant + High Contrast Colors
Typography
Articulat
abcefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&&*()
abcefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&&*()
Oswald
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
Spreads
The spreads consist of a table of contents, an interview article (3 spreads), and a feature article
(3 spreads).
(3 spreads).
Process
I explored a variety of ideations through experimentation in working in small sections: quickly designing one element in a variety of ways, then combining the best of each and pasting them into one composition, cleaning it into something legible to maintain the essence of experimentation paired
with functionality.
with functionality.
Final Magazine
